+ADw-div class+AD0'trulysocial-horizontal'+AD4APA-/div+AD4APA-p+AD4-One billion hours of .+ADw-/p+AD4 +ADw-p+AD4-That+IBk-s how much +ADw-u+AD4APA-a href+AD0AIg-http://expandedramblings.com/index.php/youtube-statistics/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-content is viewed+ADw-/a+AD4APA-/u+AD4AoA-each and every day on YouTube+ACEAPA-/p+AD4 +ADw-p+AD4-That translates to 46,000 years of annually.+ADw-/p+AD4 +ADw-p+AD4-Another amazing thing about YouTube is the amount of time users spend on it.+ADw-/p+AD4 +ADw-p+AD4-Believe it or not, the average YouTube session is 40 minutes.+ADw-/p+AD4 +ADw-p+AD4-That dwarfs the +ADw-u+AD4APA-a href+AD0AIg-http://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-amount of time+ADw-/a+AD4APA-/u+AD4AoA-people spend on Instagram and Twitter.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/fcdfb26d45104d81bbb0faccc7d4754d.png+ACI alt+AD0AIg-fcdfb26d45104d81bbb0faccc7d4754d+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-Talk about engagement+ACEAPA-/p+AD4 +ADw-p+AD4-Here are a few other +ADw-u+AD4APA-a href+AD0AIg-http://socialdraft.com/tag/youtube/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-ridiculous stats+ADw-/a+AD4APA-/u+AD4AoA-that demonstrate YouTube+IBk-s potency:+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/Youtube-Statistics.jpg+ACI alt+AD0AIg-Youtube Statistics+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-But here+IBk-s what I find really interesting.+ADw-/p+AD4 +ADw-p+AD4-Only +ADw-u+AD4APA-a href+AD0AIg-http://expandedramblings.com/index.php/youtube-statistics/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-9+ACUAPA-/a+AD4APA-/u+AD4AoA-of US small businesses have a YouTube channel.+ADw-/p+AD4 +ADw-p+AD4-That+IBk-s kind of crazy if you think about it.+ADw-/p+AD4 +ADw-p+AD4-I mean +ADw-u+AD4APA-a href+AD0AIg-https://www.dreamgrow.com/top-15-most-popular-social-networking-sites/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-YouTube is second+ADw-/a+AD4APA-/u+AD4AoA-only to Facebook in terms of users.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/092b31b6da9f483ebf124ca3940c6fbf.png+ACI alt+AD0AIg-092b31b6da9f483ebf124ca3940c6fbf+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-You would think more brands would be taking advantage of it.+ADw-/p+AD4 +ADw-p+AD4-But this is a good thing and means that YouTube offers plenty of opportunity.+ADw-/p+AD4 +ADw-p+AD4-You just have to seize that opportunity.+ADw-/p+AD4 +ADw-p+AD4-But how do you go about building a YouTube brand?+ADw-/p+AD4 +ADw-p+AD4-Furthermore, what are some of the similarities among top YouTube channels?+ADw-/p+AD4 +ADw-p+AD4-I+IBk-d like to share with you some key strategies that have worked for some of the biggest YouTube brands.+ADw-/p+AD4 +ADw-p+AD4-I+IBk-ve developed some sort of a template, and following it will help you build a successful, unbreakable YouTube brand that+IBk-s distinctly your own.+ADw-/p+AD4 +ADw-h3+AD4-Come up with a unique angle+ADw-/h3+AD4 +ADw-p+AD4-One of the most popular channels of all time is Epic Rap Battles of History (ERB).+ADw-/p+AD4 +ADw-p+AD4-They+IBk-ve featured rap battles that range all the way from Steve Jobs vs. Bill Gates:+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/hqdefault-1.jpg+ACI alt+AD0AIg-hqdefault 1+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-to Mr. T vs. Mr. Rogers:+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/hqdefault.jpg+ACI alt+AD0AIg-hqdefault+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-It+IBk-s pretty hilarious.+ADw-/p+AD4 +ADw-p+AD4-ERB has completely killed it and has a massive following.+ADw-/p+AD4 +ADw-p+AD4-They had well over 14 million subscribers as of mid-2017.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/7cb57738ea57423db66b6299789bae77.png+ACI alt+AD0AIg-7cb57738ea57423db66b6299789bae77+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-I+IBk-m not saying you have to be as original as ERB, but you definitely need a unique angle.+ADw-/p+AD4 +ADw-p+AD4-To decide on an angle, you have to first identify your core audience.+ADw-/p+AD4 +ADw-p+AD4-What kind of content would appeal to them?+ADw-/p+AD4 +ADw-p+AD4-Would they go for humor and sarcasm?+ADw-/p+AD4 +ADw-p+AD4-A lot of the top channels implement humor to some extent.+ADw-/p+AD4 +ADw-p+AD4-YouTube is also a place where people openly embrace their weirdness, so it+IBk-s generally okay to be a little out there.+ADw-/p+AD4 +ADw-p+AD4-Or should you be professional and go for an educational angle?+ADw-/p+AD4 +ADw-p+AD4-It depends on your demographic and its collective taste.+ADw-/p+AD4 +ADw-p+AD4-I recommend doing some brainstorming to decide on a basic direction to take.+ADw-/p+AD4 +ADw-p+AD4-Of course, this will evolve organically over time, but you+IBk-ll need to establish a core identity and preferably one that stands out.+ADw-/p+AD4 +ADw-p+AD4-Also keep in mind that most people use YouTube for one of two reasons.+ADw-/p+AD4 +ADw-p+AD4-They either want to be entertained or informed, and in some cases both.+ADw-/p+AD4 +ADw-p+AD4-Make sure you have a mission and a clear idea of the direction you+IBk-re going to take right from the start.+ADw-/p+AD4 +ADw-h3+AD4-Create a killer +IBw-home video+IB0APA-/h3+AD4 +ADw-p+AD4-There+IBk-s a path that most YouTube users take when learning about a brand or channel.+ADw-/p+AD4 +ADw-p+AD4-They+IBk-ll first land on an individual video.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/b9f0235823ac454291af5f6cb9ec2bec.png+ACI alt+AD0AIg-b9f0235823ac454291af5f6cb9ec2bec+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-They+ACYAIw-8217+ADs-ll watch it, and if they like it enough to want to learn more about you,+AKA-they+IBk-ll click on the link to your home profile.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/8f98f73a0ed345f09a3c76700fae2ba6.png+ACI alt+AD0AIg-8f98f73a0ed345f09a3c76700fae2ba6+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-Your home video will automatically play there.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/dfd49015e6b3405b9013108749eae3c6.png+ACI alt+AD0AIg-dfd49015e6b3405b9013108749eae3c6+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-This will basically make you or break you in terms of gaining subscribers.+ADw-/p+AD4 +ADw-p+AD4-Either they+IBk-ll be compelled to subscribe to your channel, or they+IBk-ll head elsewhere.+ADw-/p+AD4 +ADw-p+AD4-So, you need to completely crush it with your home video.+ADw-/p+AD4 +ADw-p+AD4-More specifically, it needs to encapsulate what your brand and channel are all about.+ADw-/p+AD4 +ADw-p+AD4-There are a few ways to approach this.+ADw-/p+AD4 +ADw-p+AD4-You could:+ADw-/p+AD4 +ADw-ul+AD4 +ADw-li+AD4-create a video specifically for your homepage, describing your channel and telling viewers what they can expect+ADw-/li+AD4 +ADw-li+AD4-feature one of your top videos that captures the essence of your brand/channel+ADw-/li+AD4 +ADw-li+AD4-create a compilation of the top highlights of previous videos+ADw-/li+AD4 +ADw-/ul+AD4 +ADw-p+AD4-Whatever approach you take, just be sure you connect the dots for first-time viewers so they know what to expect if they subscribe.+ADw-/p+AD4 +ADw-h3+AD4-Make full use of the About section+ADw-/h3+AD4 +ADw-p+AD4-Every YouTube channel has an About section that explains the concept of the channel.+ADw-/p+AD4 +ADw-p+AD4-Many first-time viewers will check this out to learn more about you.+ADw-/p+AD4 +ADw-p+AD4-The information you include in this section will influence whether or not they choose to subscribe.+ADw-/p+AD4 +ADw-p+AD4-Don+ACYAIw-8217+ADs-t haphazardly or carelessly fill out this section.+ADw-/p+AD4 +ADw-p+AD4-You want to explain the details and highlight any points potential subscribers should know.+ADw-/p+AD4 +ADw-p+AD4-Here+IBk-s a good example of a rock solid About section from Fine Brothers Entertainment:+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/a57de4f77ac14e5982fff6be8e12cb46.png+ACI alt+AD0AIg-a57de4f77ac14e5982fff6be8e12cb46+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-Notice that it gives a clear, succinct description and also mentions the posting schedule.+ADw-/p+AD4 +ADw-p+AD4-Here+IBk-s another good example from The Needle Drop, one of the most popular music review channels:+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/2fdd8de9068644929ba48309bf584f7f.png+ACI alt+AD0AIg-2fdd8de9068644929ba48309bf584f7f+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-This is yet another opportunity to build a homogeneous brand identity and pique the interest of those unfamiliar with you.+ADw-/p+AD4 +ADw-p+AD4-Don+IBk-t overlook the About section.+ADw-/p+AD4 +ADw-h3+AD4-Create consistency+ADw-/h3+AD4 +ADw-p+AD4gHA-It takes +ADw-u+AD4APA-a href+AD0AIg-https://www.entrepreneur.com/article/280371+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-five to seven impressions+ADw-/a+AD4APA-/u+AD4AoA-for someone to remember a brand.+IB0APA-/p+AD4 +ADw-p+AD4-In order to make your brand both recognizable and memorable, it+IBk-s super important to have consistency on your channel.+ADw-/p+AD4 +ADw-p+AD4-There are two main ways to accomplish this.+ADw-/p+AD4 +ADw-p+AD4APA-strong+AD4-First+ADw-/strong+AD4, your channel should feature recurring characters and themes.+ADw-/p+AD4 +ADw-p+AD4-You want to become familiar to your audience to build connections with them over time.+ADw-/p+AD4 +ADw-p+AD4APA-strong+AD4-Second+ADw-/strong+AD4, you should strive to stick with a consistent posting schedule.+ADw-/p+AD4 +ADw-p+AD4-In order to keep your audience interested and dialed in, you should give them a rough idea of when they can expect new content.+ADw-/p+AD4 +ADw-p+AD4-I know I get a little irked and lose interest in channels that go MIA all of a sudden.+ADw-/p+AD4 +ADw-p+AD4-It+IBk-s generally considered best practice to upload at least one new video a week.+ADw-/p+AD4 +ADw-p+AD4-However, two or three videos is even better.+ADw-/p+AD4 +ADw-p+AD4-I find the one to three video mark tends to be ideal.+ADw-/p+AD4 +ADw-p+AD4-It+IBk-s the sweet spot that keeps subscribers interested without fatiguing them with excessive content.+ADw-/p+AD4 +ADw-p+AD4-In terms of the best time to post, there+IBk-s an +ADw-u+AD4APA-a href+AD0AIg-http://www.tubefilter.com/2015/01/12/best-days-times-to-post-youtube-videos-yearly-calendar/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-article from Tube Filter+ADw-/a+AD4APA-/u+AD4AoA-that offers some good advice on this.+ADw-/p+AD4 +ADw-p+AD4-According to their research, these are the best hours to post a video each day:+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/youtube-best-posting-times-days-of-the-week.jpg+ACI alt+AD0AIg-youtube best posting times days of the week+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-There+IBk-s also evidence suggesting viewership begins rising on Thursday and spikes on Saturday.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/youtube-sample-viewership-frederator.jpg+ACI alt+AD0AIg-youtube sample viewership frederator+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-And this makes sense if you think about it.+ADw-/p+AD4 +ADw-p+AD4-Unlike most other social networks, like Facebook, Twitter and Instagram, where you can casually scroll through your feed with minimal time investment, YouTube requires a larger commitment, where users often view content in larger blocks.+ADw-/p+AD4 +ADw-p+AD4-This makes the weekend the ideal time for viewing.+ADw-/p+AD4 +ADw-p+AD4-Plus, people can be stealth about checking most of their social sites at work, but YouTube is trickier.+ADw-/p+AD4 +ADw-p+AD4-Usually, they+IBk-ll need to wait until they+IBk-re off work to indulge.+ADw-/p+AD4 +ADw-p+AD4-Keep this in mind when establishing a posting schedule for your videos.+ADw-/p+AD4 +ADw-h3+AD4-Make live video part of your repertoire+ADw-/h3+AD4 +ADw-p+AD4-Live streaming is a fairly new concept on YouTube.+ADw-/p+AD4 +ADw-p+AD4-But it+IBk-s starting to spread like wildfire.+ADw-/p+AD4 +ADw-p+AD4-According to +ADw-u+AD4APA-a href+AD0AIg-http://mediakix.com/2016/09/youtube-video-statistics-2016-need-to-know/+ACM-gs.3nmh+AD0-Vw+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-Mediakix+ADw-/a+AD4APA-/u+AD4, +IBw-YouTube Live video views have grown by 80+ACU and livestreams increased by 130+ACU between 2015 and 2016.+IB0APA-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/YouTubeLive+AF8-TYTAna+AF8-04-1-640x632.jpg+ACI alt+AD0AIg-YouTubeLive TYTAna 04 1 640x632+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-And here+IBk-s the thing about live video.+ADw-/p+AD4 +ADw-p+AD4-It+IBk-s absolutely perfect for brand building.+ADw-/p+AD4 +ADw-p+AD4-There+IBk-s a certain closeness viewers experience with brands through live streaming. There+IBk-s an intimate vibe to it.+ADw-/p+AD4 +ADw-p+AD4-You can even answer questions and respond to comments in and interact with your audience in a way that+IBk-s not possible with any other medium.+ADw-/p+AD4 +ADw-p+AD4-Research +ADw-u+AD4APA-a href+AD0AIg-https://livestream.com/blog/62-must-know-stats-live-video-streaming+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-from Livestream+ADw-/a+AD4APA-/u+AD4AoA-also found that+ADw-/p+AD4 +ADw-blockquote+AD4APA-p+AD4APA-em+AD4-live video is more appealing to brand audiences: 80+ACU would rather watch live video from a brand than read a blog, and 82+ACU prefer live video from a brand to social posts.+ADw-/em+AD4APA-/p+AD4APA-/blockquote+AD4 +ADw-p+AD4-This is definitely something to experiment with if you haven+IBk-t done so already.+ADw-/p+AD4 +ADw-p+AD4-However, there is one caveat.+ADw-/p+AD4 +ADw-p+AD4-You must have at least 1,000 subscribers to be eligible for live video.+ADw-/p+AD4 +ADw-p+AD4-But this number has actually dropped dramatically, considering the minimum number was 10,000 earlier in 2017.+ADw-/p+AD4 +ADw-h3+AD4-Collaborate with relevant YouTubers+ADw-/h3+AD4 +ADw-p+AD4-What+IBk-s one of the quickest ways to crank up the exposure of your blog/website and bring in an influx of traffic?+ADw-/p+AD4 +ADw-p+AD4-One word: +ADw-u+AD4APA-a href+AD0AIg-http://neilpatel.com/blog/why-guest-blogging-is-the-best-inbound-marketing-strategy-a-data-driven-answer/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-guest-posting+ADw-/a+AD4APA-/u+AD4.+ADw-/p+AD4 +ADw-p+AD4-Collaborating with other awesome YouTubers is basically the equivalent of guest-posting via video, which can boost your brand dramatically.+ADw-/p+AD4 +ADw-p+AD4-I+IBk-ve had success with this strategy.+ADw-/p+AD4 +ADw-p+AD4-Take for instance the time I appeared on Tai Lopez+IBk-s channel.+ADw-/p+AD4 +ADw-p+AD4-That one video generated over 275,000 views:+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/56edbe958c10489aa0151a1ce92d8093.png+ACI alt+AD0AIg-56edbe958c10489aa0151a1ce92d8093+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-If you really want to expedite the growth of your YouTube brand, I highly recommend reaching out to relevant YouTubers in your niche.+ADw-/p+AD4 +ADw-p+AD4-It+IBk-s really easy.+ADw-/p+AD4 +ADw-p+AD4-Find a person+IBk-s contact information on their About page, and+AKA-click on +IBw-Send message:+IB0APA-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/60f4b5346ec04cd28949afe56f011096.png+ACI alt+AD0AIg-60f4b5346ec04cd28949afe56f011096+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-Introduce yourself, tell them how much you like their channel and explain your idea for a collaboration video.+ADw-/p+AD4 +ADw-p+AD4APA-img src+AD0AIg-http://www.quicksprout.com/wp-content/uploads/2017/06/50c8d147dfb44347a01fc9204675c145.png+ACI alt+AD0AIg-50c8d147dfb44347a01fc9204675c145+ACI /+AD4APA-/p+AD4 +ADw-p+AD4-You don+IBk-t even need to do the video face to face+IBQ-you can record footage, interacting remotely through FaceTime, Skype, etc.+ADw-/p+AD4 +ADw-p+AD4-This way, you can leverage someone else+IBk-s subscriber base to quickly grow your own following.+ADw-/p+AD4 +ADw-h3+AD4-Conclusion+ADw-/h3+AD4 +ADw-p+AD4-It+IBk-s really hard to beat YouTube as a brand-building platform.+ADw-/p+AD4 +ADw-p+AD4-The massive built-in audience (+ADw-u+AD4APA-a href+AD0AIg-https://fortunelords.com/youtube-statistics/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-1.3 billion users+ADw-/a+AD4APA-/u+AD4AoA-as of March 2017) combined with the intimacy that comes with video is the perfect recipe for building your brand from the ground up.+ADw-/p+AD4 +ADw-p+AD4-And like I mentioned earlier, fewer than 10+ACU of US businesses have a YouTube channel.+ADw-/p+AD4 +ADw-p+AD4-So, competition is still low.+ADw-/p+AD4 +ADw-p+AD4-If you can consistently deliver epic content that informs, entertains or both, you+IBk-re way ahead of the game.+ADw-/p+AD4 +ADw-p+AD4-Not only can you +ADw-u+AD4APA-a href+AD0AIg-https://www.quicksprout.com/2012/07/23/7-hard-hitting-ways-to-grow-your-youtube-audience/+ACI rel+AD0AIg-noopener noreferrer+ACIAPg-build an audience+ADw-/a+AD4APA-/u+AD4, you can build a unique, successful brand your competitors won+ACYAIw-8217+ADs-t be able to replicate.+ADw-/p+AD4 +ADw-p+AD4APA-em+AD4-What methods have you used to establish your YouTube brand? +ADw-/em+AD4APA-/p+AD4 +ADw-div class+AD0AIg-feedflare+ACIAPg +ADw-a href+AD0AIg-http://feeds.feedburner.com/+AH4-ff/Quicksprout?a+AD0-HZtM5PWgOUw:5Y7y3QYU0p4:yIl2AUoC8zA+ACIAPgA8-img src+AD0AIg-http://feeds.feedburner.com/+AH4-ff/Quicksprout?d+AD0-yIl2AUoC8zA+ACI border+AD0AIg-0+ACIAPgA8-/img+AD4APA-/a+AD4 +ADw-a href+AD0AIg-http://feeds.feedburner.com/+AH4-ff/Quicksprout?a+AD0-HZtM5PWgOUw:5Y7y3QYU0p4:qj6IDK7rITs+ACIAPgA8-img src+AD0AIg-http://feeds.feedburner.com/+AH4-ff/Quicksprout?d+AD0-qj6IDK7rITs+ACI border+AD0AIg-0+ACIAPgA8-/img+AD4APA-/a+AD4 +ADw-a href+AD0AIg-http://feeds.feedburner.com/+AH4-ff/Quicksprout?a+AD0-HZtM5PWgOUw:5Y7y3QYU0p4:I9og5sOYxJI+ACIAPgA8-img src+AD0AIg-http://feeds.feedburner.com/+AH4-ff/Quicksprout?d+AD0-I9og5sOYxJI+ACI border+AD0AIg-0+ACIAPgA8-/img+AD4APA-/a+AD4 +ADw-/div+AD4APA-img src+AD0AIg-http://feeds.feedburner.com/+AH4-r/Quicksprout/+AH4-4/HZtM5PWgOUw+ACI height+AD0AIg-1+ACI width+AD0AIg-1+ACI alt+AD0AIgAi-/+AD4-